What is GEO? How it relates to SEO
Understand generative engine optimization, how it differs from search rankings and what marketers can realistically measure.
Read article →The Propps blog
Practical tips and insights on AI visibility and GEO, with concrete steps for your marketing.
Does AI recommend your company? A practical check
Build a first baseline with customer questions, repeated answers and evidence. Understand what a missing brand mention actually means.
Read article →Why does AI mention competitors but not your brand?
Investigate competitor mentions without jumping to conclusions. Check audience fit, answer evidence and cited sources before choosing an action.
Read article →Which prompts should you track for your brand?
Choose customer questions across discovery, selection and recommendations. Build a manageable prompt set without forcing your brand into the answers.
Read article →Mentions, recommendations and citations explained
A brand mention, an explicit recommendation and a source citation measure different things. Learn how to read each one without overstating your results.
Read article →Why AI answers change — and how to track a trend
Understand repetition, missing answers and comparable baselines. Avoid mistaking a different prompt mix or one poor scan for a lasting visibility change.
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