One shared view for your team
Bring brand mentions, competitors and sources together as a shared starting point for your marketing discussions.
← Who it’s for
Propps for marketing teams
Know where your brand stands. Decide what to tackle first.
Your team has plenty of ideas. But which deserve attention now? Track how AI describes your brand, discover where competitors appear and use focused analyses to support your next marketing decision.
What Propps does for you.
Work towards your marketing goals with focus
Connect improvements to your goals for visibility, relevant traffic and conversions. Explain where you invest time and budget, and track progress.
Connect your website data
Connect GA4 and Search Console. See which pages receive identifiable visits from AI and include your website performance in your decisions.
From ‘we need to do something with GEO’ to an approach you can explain.
Your team is expected to respond to AI. But where do you start, which goals matter and how do you justify the time and budget involved?
Propps guides you from relevant prompts and insight into your current visibility to concrete improvements. By continuing to track results, you can explain to stakeholders what you have done, what development you see and what your next step will be.
How you can use it
Give your next strategy meeting a concrete basis.
Your team sells HR software. Management wants to know what you plan to do with GEO and how that supports more relevant traffic and demo requests. Propps guides you in choosing suitable prompts and understanding your current AI visibility. Analyse your onboarding and HR administration pages and use the improvements to create a focused action plan for the quarter.
Illustrative scenario and example questions; not a customer result.
Questions to start with
- Which HR software helps a growing SME simplify staff administration?
- Which software supports onboarding new employees?
- What should an HR team look for when choosing leave management software?
At the next meeting, show where you focused, which actions were completed and how AI visibility, traffic and conversions are developing. The GA4 connection shows which pages receive identifiable visits from AI. Discuss results alongside your goals and support your next priorities with evidence.
Give your next marketing decision a solid basis.
Discover where your brand stands and which improvements deserve your team’s attention.
Any questions?
Does Propps replace our existing SEO reporting?
Propps adds insight into AI answers. Search performance, website traffic and AI visibility answer different questions. Use them together to support your marketing decisions.
Can we see which content increased our visibility?
You can track changes in visibility while updating content. Timing alone does not prove that a particular change caused the development. Also review the original answers and measurement context.
Is this page only for large teams?
No. The approach fits anyone leading marketing internally: from a small marketing department to a larger team with separate SEO, content and brand roles.