The most popular LLMs, in one place
Track your customer questions across OpenAI, Google and Anthropic models. See where your brand is mentioned and recommended, without checking every tool yourself.
Does AI recommend your brand for the questions that matter?
See whether your brand appears, which alternatives AI recommends and what deserves attention. Propps summarizes the answers and follows how your visibility changes.
14 days of Starter · Guided setup · No payment details
Measure answers from OpenAI, Google and Anthropic models. Improvement coaching starts with Growth.
More insight. Less detective work.
Understand how AI talks about your brand
A mention is only part of the story. Sentiment analysis shows whether your brand is described positively, neutrally, negatively or with mixed feelings, with the original wording to check.
See which competitors get the attention
Discover the companies that appear in answers to your prompts, how they are recommended and which sources are cited. Spot questions where competitors appear and your brand does not.
Start with questions that fit your business
Website-assisted setup turns information you confirm from your website into relevant topics and prompt suggestions. You decide what to track, so your results address your actual offer and audience.
Turn results into useful next steps
AI analysis brings your scan results, observed competitors and cited sources together in clear summaries. Growth and Agency add evidence-backed improvement ideas to help you decide what deserves attention.
Less noise. A clearer view of what matters.
Repeated answers and weighted comparisons over multiple weeks put individual fluctuations in context. We compare matching prompts, models and settings, so a busy week does not dominate your historical baseline.
Your first AI insights, without the long setup.
After your first login, guided setup helps you turn your website and customer questions into a first scan. Get useful insights as soon as it finishes, without waiting for next week’s report.
- 01
Confirm your company
Enter your website and confirm the suggested company details. Choose who and where you want to reach.
- 02
Choose your customer questions
Pick the suggested questions that matter to your customers, or add your own. No need to start from a blank page.
- 03
Start your first scan
Start the scan and let Propps collect and analyse the answers. Follow its progress while the work happens in the background.
- 04
Discover your first insights
See whether AI mentions your brand, how it describes you and which competitors appear. Your first scan already gives you something to work with.
KEEP LEARNING FROM YOUR GEO WORK
Track your visibility as your website evolves.
New content, clearer product pages or better answers to customer questions? Track the same prompts before and after your website changes. See how mentions, recommendations and citations develop across multiple scans, and whether a promising change lasts. Use that context to evaluate your GEO tactics and choose what to work on next.
ILLUSTRATION · A POSSIBLE PATTERN
GEO is a marathon, not a sprint.
Publish, keep measuring and give patterns time to emerge. Progress can include quiet weeks and setbacks.
Weighted 4-week averageWeekly resultKeep measuring after publication
Brand mention rate · 16 illustrative weeks
Week 16Weekly result: 58%4-week average: 57%
Read the pattern across several scans, alongside the original answers and competitor context.
BUILT FROM MARKETING PRACTICE
Built by marketers. For marketers.
You want to know where your brand stands, what deserves attention and what to do next. Built from hands-on experience in marketing, technology and SEO/GEO, Propps turns AI visibility into insights you can use in your everyday marketing work.
Meet the person behind Propps →Need more than a tool?
We work with established SEO/GEO agencies that can provide specialist support alongside Propps. When you need help turning insights into a strategy or putting improvements into practice, we can help you find the right expertise.
Discuss specialist support →Frequently asked questions about Propps
How does Propps measure my brand’s AI visibility?
Propps sends your selected customer questions to AI models and analyses the answers for brand mentions, recommendations, sentiment and cited sources. Recurring scans help you follow changes. The results reflect the selected models and settings, so they can differ from a personal chat in an AI app.
See how Propps measures AI visibilityWhich prompts should I track for my brand?
Start with questions your customers ask when exploring a category, comparing options or looking for a recommendation. For discovery questions, leave your brand name out so you can see whether it appears naturally. Guided setup suggests questions using company information you confirm; you can edit, write and approve your own selection.
Choose useful prompts for your brandCan Propps tell whether AI describes my brand positively?
Yes. Sentiment analysis assesses how your brand is described in an answer: positively, neutrally, negatively or with mixed sentiment. You can inspect the supporting wording and correct the interpretation. If the answer contains too little information, the sentiment remains unknown. Being mentioned positively is different from being explicitly recommended.
Understand the different visibility metricsCan I use Propps to evaluate website changes as part of my GEO strategy?
Yes. Compare visibility before and after changes to your content or website, using matching prompts, models and settings. Repeated scans and weighted historical comparisons help you distinguish recurring patterns from individual fluctuations. They support decisions about your next GEO steps, but do not prove causation: model updates and competitors can also affect the answers.
Understand changes and variation in AI answersWill my first scan be useful without historical data?
Yes. Your first scan shows whether your brand is mentioned or recommended, how it is described and which other companies appear. You can read the original answers and their cited sources straight away. This is your first baseline; trends become useful as comparable scans accumulate.
Learn what your first AI visibility check can tell youWhat if my brand does not appear in the answers?
You still learn which companies and sources appeared for your chosen questions. Use those answers to identify relevant competitors and questions that deserve attention. Not being mentioned in a scan does not mean your brand is absent from every AI answer. Failed calls and answers without a usable analysis are not treated as evidence that your brand was missing.
Explore why competitors appear while your brand does notWhat does the free Propps trial include?
The trial includes 14 days of Starter and 75 scan credits in total, including your first scan and its analysis. After email verification and manual approval, it starts at your first login. No payment details are required and there is no automatic renewal. Starter includes analyses and summaries; improvement coaching is available on Growth and Agency.
Compare plans and what the trial includesSee what AI says about your brand.
Choose the questions that matter to your business. Your first scan shows whether you appear, who else is recommended and which answers deserve your attention.
Request free trial14 days of Starter · Guided setup · No payment details
Verify your email, then we review your request. Your trial starts at your first login after approval. Starter includes analysis and summaries; improvement coaching starts with Growth.