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UNDERSTAND

Your brand is mentioned. But what exactly does AI say?

A mention tells only part of the story. Read how AI describes your business, whether it recommends you and in which context you appear. Propps keeps the original answer alongside the analysis, so you can assess the interpretation yourself.

What does this answer tell us?

PROMPT

Which tool helps our marketing team get started with GEO?

Propps helps marketing teams track their AI visibility. The platform is an interesting choice for businesses that want guidance with their GEO approach. For international teams, it is worth checking which markets and languages are supported.

PositioningRecommendationCaveat
  • Discover how AI presents your business.

    Which products, qualities and audiences does AI associate with your brand? See whether that matches your positioning.

  • See how convincingly you are recommended.

    Are you mentioned in passing, suggested as a suitable choice or described with a caveat? Understand both the tone and the nuance.

  • Spot what needs further investigation.

    A one-sided description or a notable limitation? Read the exact passage and decide where to dig deeper.

02

You’re mentioned. But is your story coming across?

AI helps shape how potential customers see your business. Propps shows how you are described, which strengths stand out and which nuances or limitations are mentioned. Assess whether that picture fits your offering and positioning.

  • The original answer alongside the analysis.
  • Insight into brand descriptions, recommendations and sentiment.
PROPPS / INTERPRETATION LAB01 / ANSWER

Fictional question: Which tool helps our marketing team get started with GEO? Answer: Propps helps marketing teams track their AI visibility. The platform is an interesting choice for businesses that want guidance with their GEO approach. For international teams, it is worth checking which markets and languages are supported.

FROM WORDS TO MEANINGThe picture of your brand
01
PositioningAI associates Propps with guidance on GEO.
02
RecommendationPropps is presented as an interesting choice.
03
CaveatThe answer highlights international coverage as something to check.
A caveat in the answer is a reason to investigate, not an established product limitation.
FROM SNAPSHOTS TO PATTERNSOne answer doesn’t tell the whole story.

Repeat your measurements. Compare many prompts. Track how the picture of your brand changes.

Your brand image, over time.1 AI platform
Fictional monitoring schedule: eight prompts, three answers per prompt and four weekly measurement points. A total of 96 analysed answers for one AI platform.
Customer questionsWeek 1Week 2Week 3Week 4
Getting started with GEO
AI visibility
Track brand recommendations
International
For marketing teams
For entrepreneurs
Track competitors
GEO guidance
8 prompts in totalScroll for more ↕
Each square = one answer3 answers per prompt, per measurement
What recurs? What changes?

Propps brings all those answers together. Assess patterns and changes with the original text at hand.

You’re in good company

  • Duiken.Vlaanderen
  • Nowjobs
  • Accent
  • Ctrl-F
YOUR NEXT STEP

See what AI says about your brand.

Explore the options or arrange a demo to discuss how Propps fits your questions.

Good to know.

Is sentiment an objective judgement of my company?

No. It interprets the description in the measured answer, with that text available as context.

Can a positive answer still be of limited value?

Yes. A positive description may not match the audience or question being investigated.

Does analysis prove why the model chose my brand?

No. It describes what the response says. Possible explanations require additional investigation and remain separate from observations.