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YOUR BRAND IN AI

Does AI recommend your brand for the questions that matter?

Discover whether AI recommends your brand, which competitors appear and where your opportunities lie. Propps measures and tracks your brand’s AI visibility, so you know what needs attention.

What is Propps?

Propps brings your AI visibility together in one overview. Discover how AI describes your brand, which competitors appear and where your website has opportunities. A European platform that helps you measure, understand and make focused improvements.

Trusted by teams at

More insight. Less detective work.

AI visibility is complex. Propps makes it clear.

Individual answers, new players and ever-changing results. How do you know where your brand stands? Propps brings your questions, competitors and sources together, so you can choose what to tackle next.

Discover whether you appear

When customers ask AI for advice, you want to know whether your name comes up. See which questions lead to mentions and recommendations for your brand.

Measure your AI visibility

Start with the right questions

You know your customers. Propps helps you turn their questions into a monitoring plan that fits your offering, audience and market.

Choose relevant questions

See who gets the attention

Which competitors appear? And what are they recommended for? Discover where you are already strong and which questions need attention.

Compare your competitors

Understand the story about your brand

Read how AI describes your brand. Propps brings answers, sentiment and sources together, so you can look beyond a single number.

Understand your AI answers

Give your team a concrete improvement plan

From insight to action: see which change is needed on which page, what takes priority and why. So your team or agency can get to work.

Discover your improvement plan
Who it’s for

Propps fits the way you work.

For your own brand or for your clients. Choose your audience and discover what you can do with Propps.

Propps for SMEs and entrepreneurs

Will customers choose a competitor that AI does recommend?

You can get started even without a marketing team. Propps guides you from your first insight to concrete improvements, so you know what you can tackle.

Discover Propps for you
Entrepreneur working in her own shop β€” AI-generated scene
Propps for marketing teams

Know where your brand stands. Decide what to tackle first.

Track your brand, investigate opportunities and support your next marketing decision with evidence.

Discover Propps for you
Marketing team discussing a plan β€” AI-generated scene
Propps for international businesses

Every market is different. Your GEO approach should be too.

Discover how AI sees your brand by country and language. Get focused advice for each market, so your international approach fits local differences.

Discover Propps for you
International team meeting with remote colleagues β€” AI-generated scene
Propps for freelancers and consultants

Strengthen your expertise with evidence-based GEO advice.

Use AI answers, competitor insights and page analyses to give your clients focused advice. Less manual research, more time for your expertise.

Discover Propps for you
Independent consultant preparing advice for a client β€” AI-generated scene
Propps for SEO and marketing agencies

Make GEO a regular part of your services.

Use a repeatable approach to measure client brands, investigate improvements and discuss progress.

Discover Propps for you
Marketing agency discussing a client project β€” AI-generated scene
Reviews

More clarity. Less guesswork.

Daan De Bock, Marketing Manager at CTRL-F

β€œWe finally knew more than where we were missing. We knew which page to improve and exactly what to change.”

Daan De BockMarketing Manager Β· CTRL-F

Any questions?

What does Propps show me?

Whether your brand is mentioned and recommended, which competitors appear and which sources are cited. You can open the original answers to explore further yourself.

Do I have to come up with every question myself?

No. The guided setup suggests questions based on your business. You choose, edit and add to them. That way, you track what matters to your customers.

Choose useful prompts for your brand
Can I also see how AI talks about my brand?

Yes. Propps examines how your brand is described and the sentiment behind it. The answer itself remains available so you can check the interpretation.

Understand the different visibility metrics
Does Propps also help me improve?

Improve and Improve Scale add in-depth SEO/GEO analyses. Investigate your own pages, competitors and sources, and get concrete improvements to work on with your team or agency.

Explore the in-depth SEO/GEO analysis
Will my first scan be useful straight away?

Yes. Your first scan shows where you appear, which alternatives are mentioned and which answers need attention. Further scans give you a clearer view of how things develop.

Learn what your first AI visibility check can tell you
What if my brand doesn’t appear?

You can see which businesses and sources did appear. That gives you a starting point for further research. One scan is a snapshot, not a verdict on every possible AI answer.

Explore why competitors appear while your brand does not
What does the free trial include?

You get 1 month of Measure with up to 10 active prompts on ChatGPT, measured weekly. Your first scan is included. After email verification and approval, your trial starts at your first login. No payment details and no automatic renewal.

Compare plans and what the trial includes
YOUR BRAND. YOUR FIRST ANSWERS.

Discover whether your brand appears.

Choose the questions that matter. See who AI mentions. And discover what your next step could be.

Start for free