Frequently asked questions about Propps

Whether your brand is mentioned and recommended, which competitors appear and which sources are cited. You can open the original answers to explore further yourself.

No. The guided setup suggests questions based on your business. You choose, edit and add to them. That way, you track what matters to your customers.

Yes. Propps examines how your brand is described and the sentiment behind it. The answer itself remains available so you can check the interpretation.

Improve and Improve Scale add in-depth SEO/GEO analyses. Investigate your own pages, competitors and sources, and get concrete improvements to work on with your team or agency.

Yes. Your first scan shows where you appear, which alternatives are mentioned and which answers need attention. Further scans give you a clearer view of how things develop.

You can see which businesses and sources did appear. That gives you a starting point for further research. One scan is a snapshot, not a verdict on every possible AI answer.

You get 1 month of Measure with up to 10 active prompts on ChatGPT, measured weekly. Your first scan is included. After email verification and approval, your trial starts at your first login. No payment details and no automatic renewal.

Usually not when measuring spontaneous visibility. Branded questions can help you investigate how AI describes your business.

Yes. You control the customer questions. Guidance and suggestions support your choice without imposing a particular formulation.

That depends on your subscription. The current pricing comparison lists active prompt limits and available platforms.

No. You are observing your brand’s appearance in measured AI responses. That is different from a web page’s organic search position.

A personal chat may have different context, settings and timing. Monitoring follows your chosen questions repeatedly with their measurement context recorded.

Confirm your website and business details, choose a relevant first question and start the scan. The pricing page explains the trial and available platforms.

No. You follow responses to your chosen questions and settings. That is a defined series of measurements, not a record of customers’ private conversations.

You can still see the other businesses and sources in those responses. That can inform further investigation.

The pricing page explains the current Measure trial and included platforms. You explicitly start your first scan after the required account approval.

No. The pricing comparison lists platform availability for each subscription. You choose from the options available to your workspace.

Not necessarily. Propps records received information and does not turn missing metadata into a known source.

No. It is an observation that can prompt investigation. A concrete improvement proposal needs additional supporting evidence.

That is not guaranteed. Measurement method, settings, context and timing may differ.

Yes, within available platforms and comparable measurement selections. Examine differences alongside the original responses.

Visibility monitoring records what was received. In-depth website research is a separate action within an eligible subscription.

No. A successful search may return no overview.

No. The received overview and its citations are investigated separately.

Check the current pricing table. Google AI Overviews requires an eligible higher subscription.

The trend combines available weekly results. Recent weeks carry more weight, with the weight halving after four weeks. Compare this development with the individual data points. Missing weeks remain gaps.

Propps compares matching measurement series with the same prompts, models and settings. Each comparable series and observed week has equal weight. When comparable history is insufficient, the comparison remains limited or provisional.

A rise helps you assess the development, but does not establish cause and effect. Model updates and competitors can also affect AI responses. Compare several measurements and examine the underlying answers.

That depends on the available comparable history. One scan is a snapshot; historical averages need several complete measurement weeks.

No. A failed or missing measurement is not evidence that your brand was not mentioned.

The measurements help track developments. They do not isolate every other factor affecting AI answers, so they do not prove cause and effect.

No. An organisation may be a publisher, association or directory. You can identify relevant competitors.

No. It is your share of company mentions within the measured selection.

A competitor you select can be explored during in-depth research even without a previous citation.

No. It interprets the description in the measured answer, with that text available as context.

Yes. A positive description may not match the audience or question being investigated.

No. It describes what the response says. Possible explanations require additional investigation and remain separate from observations.

No. You see sources and metadata actually received with the measurement. Hidden searches or browsing are not presented as known.

Not automatically. Source role and commercial competitor role are assessed separately.

No. A citation belongs to the stored response and its measurement context.

No. Clearer explanation, better structure or removing contradictions may be more useful than additional text.

No. Differences must fit your offering and become a starting point for supported investigation.

Conclusions stay bounded by inspected pages and disclosed research coverage.

No. Checks apply to relevant selected pages within the focused investigation.

It is not prescribed as a universal requirement. Advice needs observed issues and reliable support.

No. Unavailable or incomplete evidence stays visibly unknown or limited.

No. The page should match the specific question and audience.

No. One useful page can answer several related questions. A new page needs its own purpose and justification.

It works within fixed limits and discloses inspected pages. That also limits conclusions about alternatives.

Proposals belong to the investigated question, inspected pages and collected evidence. A few strong actions are more useful than unsupported lists.

No. Viewing an existing report does not start new research.

Yes. Use the conclusion, target page and evidence to assess proposals together. Arrange a demo to see how the reporting works first.

No. It is focused research around one question, market and language, within the page limits shown.

No. A new in-depth analysis is a separate, explicit action with its own credit allowance.

No. The analysis supports a useful change. AI answers and other circumstances can also change.

That is a different measurement. Propps stores AI responses separately and uses Search Console for search context.

No. Google omits some queries and the available selection can be limited.

Yes. Users with the appropriate permissions manage it within the workspace.

Not within the AI Assistant channel used here. That distinction remains visible in reporting.

No. The available data does not provide a complete one-to-one link between measured prompts and individual visits.

See identifiable visits from people clicking through from AI platforms to your website, not a count of crawlers or AI bots. Propps reads the available GA4 data, including sessions, engaged sessions and recorded key events. Which of those represent a lead or sale depends on your GA4 setup. The connection does not change your GA4 settings.

Yes. Your knowledge of your own business is the starting point. Propps helps you choose questions, brings answers together and provides concrete improvements in a page analysis. You don’t have to learn everything about SEO or GEO first.

That is up to you. Use the content proposals to update your copy or discuss improvements with your web developer, freelancer or agency. Propps helps you explain what needs attention.

No. Start with one important service or product and a page that fits it. Keep things manageable and build on them step by step.

Propps adds insight into AI answers. Search performance, website traffic and AI visibility answer different questions. Use them together to support your marketing decisions.

You can track changes in visibility while updating content. Timing alone does not prove that a particular change caused the development. Also review the original answers and measurement context.

No. The approach fits anyone leading marketing internally: from a small marketing department to a larger team with separate SEO, content and brand roles.

Yes. Terms, competitors and expectations can differ even between Belgium and the Netherlands. Start with your main markets and expand your approach as your business grows.

Yes. Focusing research on the local page, audience and market gives you improvements that fit. Work with your local team to decide which content, explanations or examples deserve attention.

Use the same need as a starting point and adapt the wording to the country and language. Check with local colleagues whether the question makes sense there. Compare results in the same measurement context, such as AI platform and measurement period.

No. Content strategists and marketing consultants can also use Propps to support their research and advice. Your own expertise and knowledge of the client guide the recommendations.

Yes. You can work with different workspaces and projects. Discuss in a demo which setup fits your clients and who needs access.

Use original answers, sources and page analyses as a basis for advice, a content brief or an improvement task. Add your own assessment and priorities so your client knows what you propose and why.

Yes. Use measurements and analyses as additional input for your SEO, content or website work. Your agency decides how to include research, implementation and follow-up in its services.

Propps works with workspaces and projects. Align the setup and access with your client agreements and team roles. In a demo, we can review how this fits your way of working.

No. You can use Propps for your client work. If you also want to collaborate with Propps, find more information on the partner page.