An overview of all your markets
Track your brand across countries and languages in one place. Keep an overview of your international AI visibility.
← Who it’s for
Propps for international businesses
Every market is different. Your GEO approach should be too.
What works in Belgium won’t automatically work in the Netherlands or France. Discover how AI sees your brand by country and language, and get focused advice for your local pages. Build an international approach that fits each market.
What Propps does for you.
Know where to invest first
Discover which markets your brand falls behind in and where competitors appear more often. Use those insights to allocate your attention and resources.
Give local teams focused advice
Get concrete improvements for your local pages, tailored to the market and audience. Your teams will know what to work on.
Local advice. An international approach.
In Europe, 200 kilometres can make a world of difference. Language, culture and habits influence how people search, compare and choose. What resonates in one market won’t automatically work in the next.
Propps gives you a European overview of how AI describes and recommends your brand in the markets you track. Discover which providers and sources stand out locally, and get focused improvements for your local pages. Turn the overview into next steps that fit the country, language and audience.
How you can use it
Where does your local approach need extra attention?
You sell office furniture in Belgium, the Netherlands and France. Suppose your brand regularly appears for comparable questions in Belgium, but hardly at all in France. Investigate the providers and sources that recur there and have your French pages analysed. Your local team gets improvements suited to the French market.
Illustrative scenario and example questions; not a customer result.
Questions to start with
- Belgium · Dutch: Welke leverancier biedt ergonomische bureaustoelen voor bedrijven in België?
- Netherlands · Dutch: Welke leverancier biedt ergonomische bureaustoelen voor bedrijven in Nederland?
- France · French: Quel fournisseur propose des fauteuils de bureau ergonomiques pour les entreprises en France ?
Use the international overview to decide where local work is needed and give your team focused advice. Compare questions and results in a comparable measurement context, such as AI platform and measurement period.
Give every market an approach that fits.
Discover your local opportunities and get focused advice for international growth.
Any questions?
Is this relevant if we only operate in two countries?
Yes. Terms, competitors and expectations can differ even between Belgium and the Netherlands. Start with your main markets and expand your approach as your business grows.
Do we also get advice for each market?
Yes. Focusing research on the local page, audience and market gives you improvements that fit. Work with your local team to decide which content, explanations or examples deserve attention.
Can we use the same questions in every market?
Use the same need as a starting point and adapt the wording to the country and language. Check with local colleagues whether the question makes sense there. Compare results in the same measurement context, such as AI platform and measurement period.