Which page deserves your attention first?
Your homepage is not always the best destination for a specific question. Propps investigates which existing page fits the need, audience and market, and supports that choice with evidence. Focus your improvements on a relevant page.
Which page is the best fit?
Choose a relevant page.
Discover which existing page fits the need behind your prompt.
Focus your effort in the right place.
Consider content, audience and market before making changes.
Build on what you already have.
Investigate which existing content you can improve for the chosen question.
Start your improvements with an evidence-based page choice.
A product page, service page or guide may be a better fit than your homepage. Propps investigates possible destinations and explains which page is relevant to the chosen prompt. Know where to continue working and why.
- A page choice in the context of needs, audience and market.
- A clear basis for your further improvement plan.
Which page is the best fit?
Illustrative product example.
Turn insight into a focused next step.
Explore the options or arrange a demo to discuss how Propps fits your questions.
Good to know.
Will my homepage always be recommended?
No. The page should match the specific question and audience.
Do I need a page for every prompt?
No. One useful page can answer several related questions. A new page needs its own purpose and justification.
Can the research know my whole website?
It works within fixed limits and discloses inspected pages. That also limits conclusions about alternatives.