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IMPROVE

Real progress, or a one-off spike?

One better AI response does not establish a trend. Propps brings your measurements together so you can see how your visibility develops and where results differ. Turn individual fluctuations into a trend you can explain.

PROPPS / ANALYSIS04 / 04

Compare with the previous period.

MENTIONS12 prompts Β· BE / NL Β· 8 weeks
Weekly resultWeighted trendChatGPTGeminiClaude
0%20%40%60%80% Week 1Week 4Week 8
01 / WEEKLY RESULTSEvery week can be different.

Look at several measurements to assess the development.

02 / WEIGHTED TRENDMore context than one spike.

The line combines weekly results. Weight halves after four weeks.

03 / DIFFERENCES BY MODELHere, ChatGPT shows the biggest increase.

Gemini and Claude develop differently. Look at the story behind the total.

04 / COMPARABLE PERIODS
Previous 4 weeks30%
Recent 4 weeks36%
Difference+6 pp

Illustrative measurements. Weekly results fluctuate while the weighted development rises. Recent four-week mentions average 36 percent compared with 30 percent in the previous four weeks. An increase does not establish cause and effect.

Start with the same prompts, models and settings.
  • Recognise the development behind the fluctuations.

    View your weekly results alongside a weighted trend line. Recent weeks carry more weight, so you can assess the development in context.

  • Discover where the difference lies.

    Review the development by AI model and prompt. See whether your progress is broad or mainly comes from part of your measurements.

  • Compare from a fair starting point.

    Compare the same prompts, models and settings across different periods. A busy measurement week does not automatically have more influence on your comparison.

02

Not every model tells the same story.

Your overall visibility is rising. But is that because you appear more often across every model? Or is one model improving while the rest stays roughly the same? Propps lets you view the total alongside the underlying series. Weekly results, the weighted trend and comparisons with the previous period help you assess your progress and explain it internally.

  • Weekly results and the weighted development in view.
  • Comparable measurements as the basis for your period comparison.
MENTIONS Β· BY MODELBE / NL

The total tells part of the story.

AI modelPrevious periodRecent period
ChatGPT39%50% +11 pp
Gemini27%29% +3 pp
Claude25%29% +4 pp
The increase is not equally large everywhere.

ChatGPT improves most in this example. Side-by-side series show where the difference lies.

Same prompts, models and settings Β· two four-week periods

Illustrative product example.

EXPERIENCE WITH PROPPS

From insight to a focused next step.

β€œWe finally knew more than where we were missing. We knew which page to improve and exactly what to change.”

Daan De BockMarketing Manager Β· CTRL-F
YOUR NEXT STEP

Give your GEO results a clear story.

Explore the options or book a demo to discuss how Propps helps you track and interpret your progress.

Good to know.

What is the weighted trend?

The trend combines available weekly results. Recent weeks carry more weight, with the weight halving after four weeks. Compare this development with the individual data points. Missing weeks remain gaps.

How does Propps keep period comparisons consistent?

Propps compares matching measurement series with the same prompts, models and settings. Each comparable series and observed week has equal weight. When comparable history is insufficient, the comparison remains limited or provisional.

Does a rise prove my GEO work is effective?

A rise helps you assess the development, but does not establish cause and effect. Model updates and competitors can also affect AI responses. Compare several measurements and examine the underlying answers.