You know your usual competitors. AI may suggest a different shortlist when someone asks about a specific need, location or audience. Propps shows which companies actually appear in your selected answers, so you can decide who deserves a closer look.
See who gets considered for the same customer need
Track a relevant question without adding your brand name. Read which companies appear and whether they are simply mentioned or actively recommended. A local specialist or a company you had not considered may show up next to familiar names.
Mark relevant companies as competitors directly from your results and follow them in later comparisons. You choose which businesses belong in your ongoing view.
Turn a competitor observation into a useful question
Imagine that another brand is repeatedly recommended for a specific audience while yours is not observed. Start with the wording of the saved answers: what suitability, service or characteristic is described? Then check whether that audience and characteristic also fit your offer.
The useful next step is a focused investigation. It might lead you to clarify your product information or revisit which customer questions you track. The appearance of a competitor alone cannot tell you why AI selected it.
Support your conclusion with answers and sources
Open the evidence behind a recommendation and the pages cited by the provider. Share the relevant findings with your team instead of relying on a single score. Propps preserves cited links; it does not inspect those pages during answer analysis.
Keep your comparisons useful
A company not observed in one scan may appear in the next. Follow the same questions and configurations before calling a change a pattern. Share of company mentions describes the answers in your sample, not market share or sales.
Discover the benefits, understand recommendation metrics or read our comparison method.